What is a Package?

A Package is a branded multimedia landing page with a video player, audio player, image viewer, document viewer, and a separate download section for any other file type. Recipients can play videos and audio, view images and read documents from within the package making it easier to get all the information they need in one place. Packages are used to present products or services. They are also used to promote special events, send press releases and much more. 

Packages can include a response form to convert a recipient into a sales lead or you can link directly to another page such as a shopping cart to complete a purchase. You can label the button on the upper right for your specific needs. When using the form, some examples could be; Send a Response, Contact Me or RSVP to an event. When linking to a shopping cart you could label it Buy Now.

Packages can be sent via email and text message or posted on social media. You can also generate a link to a package and place it on your website, blog or anywhere else. 

Hint: When posting on social media or linking from your blog or another website, you can require a form to be filled in order to see your package. This feature is very effective for collecting leads when a package contains helpful content that others will find useful. 



Please sign in to leave a comment.